The Photographer's Backpack

For the Spring semester of my Junior year, I was assigned a product branding project, in which I created a fictitious company that specializes in backpacks for photographers.  Through this, the Grizzly Beard Design Company was formed, and so was their main product, The Photographer's Backpack.

During this assignment, I created a brand identity for both the company and the backpack.  In addition, I created a website for the product, that included a homepage, product page, and an about the company page.  All pages on the website were coded using CSS and HTML.  Along with the website, I created packaging design for The Photographer's Backpack, that included two patches and tags.  The two patches, and the first and last pages of the tags were laser engraved type and image on fake leather, and the remaining pages in the tags were made from paper.